Falcon™ unveiled its new look, which includes a logo, website and catalog system at NeoCon 2010 in Chicago. “We chose Bruckner Design to design and develop the new logo, website, and catalog because of their experience in the contract furniture market and their ability to design across multiple platforms. We believe that, while the web [...]
Falcon™ unveiled its new look, which includes a logo, website and catalog system at NeoCon 2010 in Chicago.
“We chose Bruckner Design to design and develop the new logo, website, and catalog because of their experience in the contract furniture market and their ability to design across multiple platforms. We believe that, while the web is critical to our clients’ day-to-day activity, they still require and appreciate printed materials as well. Working on the projects in tandem allowed us to have a cohesive presentation and logical approach to how our products are highlighted,” comments Steve Cohen, VP of Sales and Marketing.
The catalog consists of two types of literature: product guides and application brochures. Product guides show Falcon’s entire offering of seating and tables in a streamlined format, utilizing thumbnail images to carry the message. More detailed information is supported on the web. Application brochures are designed to communicate the story of how product is used in the real world, allowing the client to visualize different types of applications featuring Falcon furniture.
